クラフトン、企業価値を高めるために「フランチャイズIP」戦略を導入

KRAFTON, Inc. (CEO CH Kim) announced its 2025 management strategy and mid-to-long-term plans recently. The announcement has been made during company-wide town hall meeting, KRAFTON LIVE TALK (KLT), held on January 16. Marking the company’s 113th KLT, KRAFTON CEO CH Kim shared his vision under the theme of ‘KRAFTON’s Next 5 Years: Franchise IP.’ Check out the detailed information below:

With this, Kim set his mid-to-long-term goal to secure a ‘Big Franchise IP’ and highlighted three key strategies towards growth: Increase of investment in first-party production, Expansion of publishing volume, and Optimization of resource allocation.

Krafton plans to Increase of Investment in First-Party Production

KRAFTON plans to significantly boost investment in first-party production to secure original and competitive franchise IPs. Focusing on its 14 creative studios, the company aims to enhance its pipeline of new releases, secure top talent, and further specialize its development capabilities. These efforts are designed to create franchise IPs that are scalable with a high potential to succeed.

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Expansion of Publishing Volume

In terms of publishing, KRAFTON aims to transform both quantity and quality of its IPs to grow user base and revenue. The company plans to leverage its accumulated expertise and capabilities to build core Franchise IPs, while releasing multiple new titles to the market. On its journey towards diversification, KRAFTON intends to adopt various approaches such as Second Party Publishing (2PP) and licensing. Additionally, the company will expand its platforms (e.g., PC, mobile, console), as well as strengthen its global publishing capabilities to enhance market competitiveness.

Optimization of Resource Allocation

KRAFTON plans to evolve its studio management system to reach its mid-to-long-term objectives and sustainable growth. By efficiently allocating resources throughout the entire development process, from creative discovery to production and commercialization, the company aims to maximize the potential of highly competitive IPs.

“Our new titles will officially launch starting this year,” said CH Kim. “We are committed to securing a new ‘Big Franchise IP’ that builds on the success of ‘PUBG: BATTLEGROUNDS’ and look forward to driving exponential growth in corporate value through this step-by-step approach.”